Some of my favourite pieces of interactive advertising are the ones that mess with your relationship with the placement. Maybe it's animation that's so well-conceived that the rest of the page seems to move while the ad stays put, or in this case, creating a window through the page to something behind it.

I didn't art direct this piece, but I did direct the live action, and it's so much simple, retarded fun that I had to include it on the site. Once Tyler is done with his performance, he'll chase your mouse around the ad.