This project was an interesting challenge. Our client at Moto had bought a product placement package with a web tv show called The Burg. In conjunction with the placements, we were able to place ads at specific points of the show. So when the little banner pops up at the bottom of the screen, the user can click on it and dive into a contextually-relevant interactive piece.

So if that wasn't a big enough challenge - hey, stop watching that show and look at me! - our audience was a fairly cynical one. We were fairly certain that they wouldn't be interested in the usual Moto sell - sleek, sexy, not much in the way of self-deprecation. A little mixing it up would be required. Enter Pieter, our Austrian style counsel, and his trademark signoff - "MOTORIZR: Very hip?".

We made nine in total - one per episode - fantastically brought to life by our lifelong friends over at Lifelong Friendship Society.

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