Danica Patrick is more than a little quick round a racetrack, and not entirely unattractive, so Motorola pays her to drive around in circles and say flattering things about their Bluetooth portfolio. We put her in a rather sleek environment where she keeps her Indycar, her Bluetooth gear, and a rather tasty custom Civic that you can win. If you're nice, she'll tell you about all of it, and maybe even teach you a thing or two. The underpinning theme of the experience is this: Motorola Bluetooth-enabled Products + Danica Patrick = performance, style, and freedom.

Working with some of the best 3d talent in the business, and drawing from multiple disciplines from the broadcast and interactive groups within Draftfcb, we were able to build a site that's already gathering plenty of momentum. Watch out, then, for next year's installment.

Launch the site.