Real Media provides integrated marketing solutions comprised of network and site specific advertising, email list marketing, online promotions, search engine optimization and advertising measurement.

Real Media merged with 24/7 a while ago, but it's good to see my original identity still alive and kicking in Europe and Latin America.

The highlight of this project, I think, was developing the tagline. More and more options were placed in front of the client, until out of sheer desperation our copywriters gave them fifty to look at. And sure enough, from the safety of the other end of the phone, the client told us that he didn't like any of them... before admitting, when pressed for further direction, that he hadn't bothered to read them.