Research for Social Investment is a Bay Area outfit that specialises in the financial analysis of socially responsible investment funds in order to help banks and individuals achieve a return on their money without supporting, say, hypothetical middle eastern dictatorships, questionable clothing manufacturers with factories in southeast Asian villages, Dick Cheney's grandma's weapons lab, or those who would club baby seals round the head for a buck. It's nice to be reminded that it is possible to do business without fucking over the rest of the planet.

The logo had to have business appeal - apparently when bankers see trees, they reach for their chainsaws. Classic yet dynamic, solid and progressive. Hello matron.