A new nationwide campaign for MetLife sees the word IF take center stage. The spots use this simple two-letter word, also found within the MetLife brand name, as a vehicle to highlight all the uncertainties of life. Through a series of animated sequences, the viewer is taken on a narrative journey illustrating how MetLife has the "Guarantees for the Ifs in life."

Earlier this year in June, Trollback + Company created a spot for MetLife featuring animated variations on the word "if." The new "If" campaign began airing late September.