This sting was created for an E4 / Creative Review competition in the UK. E4 provides the station logo and a choice of seven or eight sound files to use, and you go crazy. It just has to be between six and ten seconds long, and preferably not take itself too seriously.

So this one's a little more straightforward than 'March' - less ridiculous, definitely, although the description calls for another dose of adland enthusiasm.

Conceptually, the logos spin around an explosion of televisual colour and light. Shortly, three of them decide that the party's dead and break off in different directions, leaving only one: the true E4, loyal only to the beat.